Upstart Co-Lab
  • News
  • Blog
  • Join the Co-Lab
  • About
    • What
    • Why
    • Who
  • Creativity Lens
  • Member Community
  • Artist-Innovators
  • Research
  • News
  • Blog
  • Join the Co-Lab

Join The Co-Lab

Share your email if you'd like to stay up to date with Upstart

Creativity – Mindset Definition

Many definitions of creativity refer to it as a mindset, problem-solving process, individual talent, or group dynamic. A Creative Mindset is present across industries regardless of their connection to art, culture, design, and innovation.

Bruce Nussbaum identified five core competencies of individual and organizational creativity in his book Creative Intelligence1:  Knowledge Mining, Framing, Playing, Making, and Pivoting.

A report commissioned by Adobe in 2014 found that self-identifying creative companies “outperform peers and competitors on key business performance indicators, including revenue growth, market share, and talent acquisition,”2 and lists of creative people3 and innovative companies4 remain popular news items.

1

Bruce Nussbaum, Creative Intelligence, 2012, p33-37.

2

Forrester Consulting, The Creative Dividend: How Creativity Impacts Business Results, 2014, p1, https://landing.adobe.com/dam/downloads/whitepapers/55563.en.creative-dividends.pdf, see also IBM Corporation, “Capitalizing on Complexity: Insights from the Global Chief Executive Officer Study,” 2010, https://www-01.ibm.com/common/ssi/cgi-bin/ssialias?htmlfid=GBE03297USEN.

3

“Most Creative People in Business 2017,” Fast Company, 2017, https://www.fastcompany.com/most-creative-people/2017.

4

The World’s Most Innovative Companies,” Forbes, 2017 https://www.forbes.com/innovative-companies/list/ and “Most Innovative Companies,” Fast Company, 2017, https://www.fastcompany.com/most-innovative-companies.


←Return to Main Page

Sign up for email updates!


  • About
    • What
    • Who
    • Why
  • Creativity Lens
  • Artist-Innovators
  • Research

Address

c/o Rockefeller Philanthropy Advisors
6 West 48th Street, 10th Floor,
New York, NY 10036

(929) 376-7255

info@UpstartCo-Lab.org

Contact Us

Artist Credits